The AppAgency’s ideas guy – Ross is not just a pie-in-the-sky thinker. His job is to take the big idea, break it up into little pieces and figure out how to make it happen.
Ross started out in design and communications some 35 years ago, before the ‘app’ was even a twinkle in Steve Jobs’ eye. He has a worked in New Zealand, Dublin and London and done design work for just about anyone who’s anyone, from Jaguar and Philips to the Imperial War Museum and the EU Presidency.
Now, taking his eons of experience in print, design and advertising he is applying it to the world of interface design. Ross, by contrast to other designers, is as comfortable in a boardroom as he is in his studio. He figures out what the client wants, what the business’ strategy is, and pulls that all into an app. The result is always just the right type of mixture of raw creativity and something that will successfully sell and meet market demand.
Anyone with an idea and a bit of coding nous can cobble together an app, but it takes Nick’s kind of experience to know exactly how the guy on the other end downloading the app is going to interact with it. Armed with that knowledge, Nick’s job is to find the holy grail of app design: how to make the thing easy to use.
For the past 8 years, Nick has been digging his way into the minds of the kiwi consumers, helping his clients figure out how they think. He’s worked with large corporates here and abroad, teaching them how to understand their customers better.
Now, Nick’s putting his research and user engagement brainpower to work, in the fast paced industry of app development.
Sam is the technical guru on the team and ties all the information and creativity into a back end that enhances the user experience.
Sam created Love-O-Matic, and continues to update this app with support from The App Agency team. The creativity exhibited by Sam, the geocaching enthusiast, with the Love-O-Matic, has paid off. The mobile app now averages 800 downloads a day, and has surpassed 750,000 individual downloads.
App sales funded McEwan’s university education at The University of Auckland, where he received his BSc and BCom degrees in Computer Science and Information Systems respectively.
Our smart technology guru, you really want Sam working on your next project!